Shared moment

My example for shared moment

My example is the City Safari run by Metlink 

The city safari explores the use of Wellington's public transport. 

For the majority of students and adults alike we despise public transport , but the city link safari invites families and groups of people to change their views  and make public transport exciting.

Week 2 Session 1

Looking at target audiences. I did brand communication and brand experience so personally I'm used to such techniques as through all of those briefs we had to segment audiences , create characters to represent that audience and go through journey maps for each to uncover pain points and opportunities that could be resolved and designed.
 Wwe started off with kim a mother with kids whos very family orienatated but sturggles to find time for herself and that the only time she has is her commute to work once shes dropped her kids off and continues on her way to work