so we started to mock up the visuals we are going to use and have decided to go for a sketchy aesthetic with minimal colouring as it was appealing to our demographic of choice and wanted it to be relatable.
Ive been writing up all the text for the bookelt and all the content helping to come up with the visual ideas behind the slides and pages. We spent a couple of hours in the library last week looking for inspiration in the design books and thats how we came up with our colour scheme.
We are farily confident and want to keep all our insghts , we dont want to cut down to one or two w like to keep the options open instead of focussing one one which keeps the brief more interesting.
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